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Media Planner/Buyer

Job Description:

  • Develop and plan digital communication strategy to achieve client’s business objectives and goals
  • Ability to transform business goals/objectives into channel-specific key performance indicators
  • Research products, services and current strategies to identify new opportunities.
  • Planning in detail in terms digital media planner – Google Adwords, Display, Network,Facebook Ads, Line
  • Ensure plans fit client goals, are optimised for multiple audiences, push to desired action and are tested and measured effectively.
  • Define digital marketing road map and drive online engagement as well as CRM across digital channels.
  • Analyse and interpret campaign reporting and use this information to inform and improve strategies
  • Work with Strategy and Creative teams to organize campaign testing that produces not only better performance, but generates genuine business insights into a brand’s product/customers.

Qualifications:

  • Bachelor’s degree with a concentration in advertising, marketing, business administration, and communications preferred.
  • 2 years of experience as a Digital Planner in Real Estate or Digital Agency
  • Fluent spoken and written English
  • Ability to build strong relationships with clients, media partners, and internal team members.
  • Working knowledge of SEM, Display, Digital Video, Social Media, Paid Search, Paid Social, Content Marketing 
  • Strong understanding of digital media strategy and tools
  • Ability to manage multiple projects simultaneously with competing deadlines

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